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Best Smart Watch Types for Sale on Amazon: Must-Knows for FBA Sellers

To get into the smartwatch business, learn why smartwatches are a hot trend on Amazon in this blog post, and discover the best smartwatch types to sell online.
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In the era of wearable technology, smartwatches have become one of Amazon’s best sellers. They seamlessly blend smartphone functionality with wristwatch convenience, enabling users to monitor their health and fitness, receive notifications, listen to music, and more. However, with so many different types and features available, how do you know which type of smartwatch is the best to sell on Amazon?

In this blog post, we’ll delve into the common features of the most popular smartwatches on Amazon best seller list. Additionally, we will provide recommendations for the top-performing smartwatch types on Amazon based on category, price, and superior performance.

Why Smartwatches Are Profitable on Amazon?

Smart watches are popular for their ability to combine style, convenience, and advanced technology. In this context, Amazon, with its vast customer base and thriving marketplace, offers a highly advantageous platform for sellers to reach a large number of customers who are actively seeking smartwatches. So why is selling smartwatches on Amazon can be highly profitable? Here are several compelling reasons you can’t ignore:

Expanding Market:

The smartwatch market is expanding rapidly as more consumers embrace wearable technology. This promising growing trend offers Amazon sellers a great opportunity to showcase and sell smartwatches to a large number of interested buyers.

According to Statista, global smartwatch shipments are predicted to grow from 37 million units in 2016 to over 402 million units by 2027. Moreover, the global revenue in the smartwatch segment of the digital health market is expected to grow by $16.8 billion (37.41%) from 2023 to 2027, reaching $61.69 billion. Increasing affordability and advanced technology make smartwatches a highly sought-after product category on Amazon.

High Margin Potential:

In the recent smartwatch market, there has been price polarization in demand. According to Counterpoint Research, global shipments in the mid-price range declined, while >$400 and ≤$100 segments increased by 104% and 41% respectively in 2022 compared to the previous year. This points to a shift in consumer preferences and a lucrative opportunity for smartwatch manufacturers and retailers to sell smartwatches on platforms like Amazon.

Starmax Inspector Is Testing the Water Resistance of Smart Watches
Starmax Inspector Is Testing the Water Resistance of Smart Watches

Starmax, a reputable smartwatch manufacturer based in Shenzhen, China, has over 8 years of experience in R&D and manufacturing. With a team of 450+ skilled professionals, they are dedicated to creating innovative smartwatch solutions. Starmax is ISO9001 and BSCI certified, demonstrating its commitment to quality and ethical practices. They have a proven track record of successful collaboration with Amazon sellers, expanding their market presence to 50+ countries and regions.

Rapid Advances in Technology:

With a superior fusion of technologies, smartwatches have transcended the basic timekeeping function of traditional analog watches. They now offer an array of advanced features like fitness tracking, heart rate monitoring, sleep tracking, GPS, and even integration with smart home systems.

Moreover, smartwatches have become fashion-forward accessories, with customizable watch faces and bands that seamlessly complement users’ outfits, broadening the market potential for sellers. Sellers can cater to various customer segments by providing a wide range of smartwatches in different styles, sizes, and colors.

Strong Customer Loyalty:

Customers who purchase smartwatches tend to incorporate them into their daily routines, and it may help develop loyalty towards the brand and the platform. This offers sellers the opportunity to build long-term relationships with their customers, leading to repeat sales and referrals, further bolstering their profits.

Popular Features Driving Smartwatch Sales on Amazon

Selling Smartwatch on Amazon

To sell smartwatches successfully on Amazon, it is crucial to understand the key features that customers desire most. Based on my research, these highly sought-after features may contribute to the top-selling performance of Amazon smart watches:

Fitness Tracking:

With a growing emphasis on personal fitness, smartwatches equipped with features for monitoring daily activity levels, steps taken, calories burned, and heart rate are in high demand. Integration with fitness apps and accurate data tracking make these smart bands highly sought after, just like Starmax’s S5 fitness tracker.

Bigger Display:

Displays, the primary visual and interactive component of smartwatches, are getting larger and larger to enhance user engagement and visibility. Currently, a majority of smartwatches on Amazon feature a screen size design ranging from 1.69 to 2.10 inches, striking a balance between practicality and optimal viewing experience.

The appeal of smartwatches is not only influenced by display parameters, but also by customizable options such as watch faces and widgets. Starmax provides complete OEM, ODM, and one-stop customization services, including watch face design and app development, tailored for e-commerce merchants, online sellers, and ODM projects.

Notifications and Hands-free Calling:

Smartwatches capable of displaying smartphone notifications, such as calls, messages, and social media updates, are highly sought-after for their convenient connectivity. Therefore, smartwatches that support Bluetooth calls and message reminders are in high demand. Woneligo stands out in this regard, with its popular smartwatch models ranking No. 7 and No. 9 on Amazon’s Smartwatch Bestseller list.

Starmax's GTS5 Smart Watch Bluetooth Calling
Starmax’s GTS5 Smart Watch Bluetooth Calling

Starmax, fully aware of this market demand, provides an array of smartwatch models designed to cater to these specific requirements. Notably, Starmax’s GTS4, GTS5, and GTS6 smart watch models are all equipped with Bluetooth Call functionality, making them ideal choices for users seeking seamless connectivity.

Longer Battery Life:

Smartwatches with extended battery life are particularly desirable for their long-lasting capabilities, minimizing the need for frequent charging. Many smartwatches sold on Amazon claim 3-7 days of battery life with normal use (depending on different brands and use intensity standards).

However, factors like display type, operating system, and power management can affect smartwatch battery life. In line with this, Starmax prioritizes optimizing system performance and upgrading battery capabilities, ensuring their smartwatches offer enhanced battery longevity for a seamless user experience.

Water Resistance:

Waterproof or water-resistant smartwatches are highly desirable, as they cater to customers with active lifestyles. Almost all smartwatches on Amazon’s best-seller list are waterproof, and some even meet professional water resistance standards.

Most Starmax smartwatches are IP67-rated for everyday water resistance, ensuring peace of mind during activities like handwashing, water splashes, sweat, and light rain. This enhances their appeal for fitness enthusiasts and individuals seeking durable wearable devices.

Health Monitoring:

As people increasingly prioritize their health, smartwatches play a crucial role by integrating advanced health monitoring features. These devices empower users to proactively track and comprehend different aspects of their well-being, fostering a holistic approach to self-care and health management.

Starmax Smart Watch - MAI Health Management System
Starmax Smart Watch – MAI Health Score

Starmax has launched a diverse line of smartwatches, each equipped with a range of cutting-edge health monitoring features. These include the integration of heart rate, blood pressure, blood oxygen levels, stress monitoring, and the MAI Health Score. By seamlessly integrating these advanced health monitoring capabilities, Starmax smartwatches empower users with comprehensive tools for tracking and managing their overall wellness.

Recommended Smartwatch Types for Selling on Amazon

By understanding the specific preferences and demands of customers, sellers can target various market segments and capture their attention. In this section, we’ll explore the most recommended types of smartwatches for sale on Amazon. They are Fitness Trackers, Health Monitoring Smart Watches, Bluetooth Calling Smart Watches, and Kid’s Smart Watches. Let’s start with fitness trackers.

Fitness Trackers

Fitness trackers are ideal for individuals who prioritize precise activity tracking. These lightweight smart bands offer seamless fitness tracking, including precise activity, heart rate, sleep, and comprehensive activity analysis. Their competitive pricing and feature-rich designs make them highly appealing to a wide range of customers.

Recommended Models: S5 Fitness Tracker from Starmax

Starmax S5 Fitness Tracker
Starmax’s S5 Fitness Tracker

This smartwatch offers precise fitness tracking capabilities and a sleek design, making it a solid choice for customers focused on monitoring their health and fitness levels.

Health Monitoring Smartwatches

Health-monitoring smart watches focus on providing advanced features for monitoring various aspects of well-being. These smartwatches integrate functions like heart rate monitoring, blood pressure tracking, blood oxygen level measurement, stress monitoring, and sleep tracking. By providing comprehensive health insights, users can take proactive steps toward managing their overall well-being.

Recommended Models: Starmax GTR1 Health Monitoring Smart Watch

gtr1 smart watch main image
Starmax’s GTR1 Smart Watch

This smartwatch offers 100 sports modes, heart rate and blood oxygen monitoring, body temperature tracking, and impressive battery life (5-8 days of use, 45 days of standby). Users can gain deeper insights into their bodies and prioritize their well-being effectively.

Bluetooth Calling Smartwatches

Bluetooth-calling smart watches are perfect for users who value constant connectivity and hands-free communication. These smartwatches offer a convenient hands-free calling experience, allowing users to make and receive calls directly from their wrists and stay connected even when their smartphones are not easily accessible.

Recommended Models: GTS5 Bluetooth Calling Smart Watch from Starmax

Starmax GTS5 Smart Watch Display
Starmax’s GTS5 Smart Watch Display

This smartwatch goes beyond offering 100+ sports modes and comprehensive health monitoring. With Bluetooth calling and event reminders, users can effortlessly stay connected while on the move, conveniently handling calls without the need to reach for their smartphones. It’s the top choice for those looking for a connected and active lifestyle.

Kid’s Smart Watches

Kid’s smartwatches are designed specifically for children, offering a balance between fun features and safety. These smartwatches often include GPS tracking, SOS buttons for emergency situations, and parental controls for monitoring and limiting usage.

Recommended Models: S90 Kids Smart Watch from Starmax

S90 Kids Smartwatch
Starmax’s S90 Kids Smartwatch

This smartwatch is designed for children, offering a secure and enjoyable experience. It features heart rate monitoring, sleep monitoring, 16 sports modes, and IP68 water resistance. Moreover, it provides various features such as call reminders, sedentary reminders, alarms, timers, and shake-to-take photos, helping parents cultivate good living habits and time management for their children.


Smartwatches have risen to prominence as highly profitable products due to their expanding market, technological advancements, and stylish appeal. By leveraging the unique advantages of Amazon’s platform, sellers can establish a profitable presence in the thriving smartwatch market. Regardless of the smartwatch type, understanding customer preferences will help sellers make informed decisions to remain competitive in the dynamic landscape of Amazon’s smartwatch market.

For in-depth details on Starmax’s smartwatch products and leveraging the thriving smartwatch market on Amazon, reach out to us using the form below. You can discuss your requirements with our Starmax team of experts and we will provide a customized solution that perfectly fits your goals.

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