starmax logo

A Seller’s Guide to 7 Types of Smartwatches: Which to Sell, Why, and to Whom?

This guide classifies 7 types of smartwatches to help you find the right one for sale, with tips for each type on functions, uses, and target customers.
A Beautiful Lady is Shopping for Smart Watch at Electronics Store

The ever-changing market demands and consumer preferences drive smartwatch traders, merchants, and e-commerce sellers to continuously search for new and innovative products to offer to their customers. By keeping up with the latest product trends, traders, merchants, and e-commerce sellers can stay ahead of their competition and continue to grow their businesses.

In recent years, smartwatches have become popular accessories for personal and professional use, with various practical capabilities, including fitness tracking and mobile payments. People’s rising demand for smart watches offers smartwatch traders, merchants, and e-commerce sellers an opportunity to tap into a new market and expand their product offerings. 

How to Classify Smart Watches

There are so many smartwatches to choose from in the market, varying in brand, price, key features, operating system, and more. By proactively offering smart watch models suitable for their target market, global sellers can stand out and gain opportunities to increase sales and revenue. Therefore, when choosing a smartwatch for your target market, it is crucial to have a detailed classification to understand the differences better and make an informed decision.

Starmax Smart Watch Product Lineup 2024
Starmax Smart Watch Product Lineup 2024

This article looks at the key features of smartwatches to categorize them, such as fitness tracking, GPS, cellular connectivity, voice assistants, Bluetooth calling, and medical monitoring. Of course, each type of smartwatch typically covers one or more of these features. Still, they can all be differentiated from other smartwatches based on their main selling point or standout feature.

The 7 main types of smartwatches are outlined below:

  • Fitness Tracker
  • Heart Rate Smartwatch
  • Bluetooth Calling Smart Watch
  • GPS Smart Watch
  • Cellular Smart Watch
  • Voice Assistants Smart Watch
  • Medical Alert Smart Watch

This article will clearly show how smart watches are classified according to function, main usage, and target customers. First, let’s start with the fitness tracker.

Fitness Tracker

Fitness trackers are designed specifically for fitness and wellness tracking. They typically feature heart rate sensors, accelerometers, and other health-related sensors to track activities such as running, cycling, swimming, and more. Examples of fitness trackers include Fitbit Charge 5, Starmax’s S5 Fitness Tracker, Fitbit Inspire 3, and many more.

Starmax S5 Full Strap Color Options Display
Starmax S5 Full Strap Color Options Display

Starmax S5 supports 16+ sports mode tracking, monitoring steps, heart rate, body temperature, and many other health indicators. With an IP68 waterproof rating, the S5 can easily handle daily splashing, rain, bathing, and swimming in a 1-meter-deep pool for 30 minutes. It can also provide information about the wearer’s sleep patterns, calories burned, and more. 

Since fitness trackers are primarily aimed at individuals looking to track their fitness and health metrics, they are ideal for those who want to monitor their activity levels, sleep patterns, and heart rate. They can help wearers achieve their fitness goals with just one simple and easy-to-use wrist device.

Quick Recaps:

  • Relatively accurate fitness tracking and wellness metrics
  • Progress tracking and fitness habits improvement
  • Small in size, lightweight, and convenient to wear
  • Perfect for athletes, fitness enthusiasts, cyclists, etc.

Heart Rate Smart Watch

Heart rate smartwatches are primarily designed for tracking the wearer’s heart rate. The heart rate information is obtained through a built-in heart rate sensor. It is usually dynamically displayed on the smartwatch as you take measurements. In addition to heart rate tracking, these smartwatches may also have other fitness tracking and health monitoring features, such as steps taken, calories burned, and sleep tracking.

GTS7 and GTS7 Pro Smart Watch Overview
GTS7 and GTS7 Pro Smart Watch Overview

All series of Starmax smartwatches are heart rate sensors built-in, for example, GTS7, GTS7 Pro, GTS5, and GTR1. The heart rate monitoring feature in Starmax smartwatches allows the wearers to track their heart rate in real time, along with other fitness and health metrics.

Compared to fitness trackers, smartwatches with heart rate monitoring features typically have a larger display, more advanced features, and a more versatile design. Due to their versatility, they are ideal for athletes, fitness enthusiasts, and those concerned about their heart health.

Quick Recaps:

  • Quick heart rate detection for valuable information for fitness and wellness
  • Abnormal heart rate alerting for potential health issues
  • Real-time heart rate monitoring during physical activities
  • Larger displays and versatility
  • Perfect for athletes, fitness enthusiasts, cyclists, etc.

Bluetooth Calling Smart Watch

Bluetooth calling smartwatches usually feature Bluetooth chips with Bluetooth calling functions, as well as microphones and speakers for communicating. These smartwatches allow the wearer to dial numbers and answer/reject incoming calls via Bluetooth. 

Starmax GTS 3 and GTS4 Display
Starmax GTS3 and GTS4 Display

Starmax Bluetooth calling watches GTS3 and GTS4 have built-in the latest Bluetooth version, making smartwatch Bluetooth calls clear and stable. In addition, with 100 sports tracking modes, it supports the wearer to track fitness anytime, anywhere. They come with the usual health monitoring features, including heart rate monitoring, blood oxygen measurement, step count, and activity tracking.

Most Bluetooth-calling smart watches can also be used as business smartwatches. Other tasks, such as music control and receiving notifications, can also be performed directly on the smartwatch. Such smart watches are ideal for busy professionals, athletes, and anyone who needs to stay connected with work even when they are away from their working area.

Quick Recaps:

  • Hands-free calling on smartwatches via Bluetooth
  • Playing music, receiving messages, and APP notifications
  • More convenience and freedom than other types of smartwatches
  • Perfect for professionals, athletes, factory workers, etc.

GPS Smart Watch

GPS smartwatches track location and movement with precise GPS chips or sensors, offering distance, pace, route info, and real-time navigation. However, integrating a high-precision GPS chip results in a higher cost. They have other limitations, such as high power consumption and GPS signal variations leading to potential inaccuracies. The many professional functions make it difficult for non-professional users to use.

Garmin Forerunner® 745 Trendline™ Popularity Routing
Garmin Forerunner® 745 Trendline™ Popularity Routing

Brands like Garmin offer accurate GPS tracking, extensive sports training and performance information, as well as durable design for everyday wear. These smartwatches are ideal for recording outdoor activity data such as running, hiking, and cycling.

Quick Recaps:

  • Real-time navigation and accurate GPS tracking for outdoor activities
  • Detailed sports and daily activity information for sports training improvement
  • More expensive but limited battery life
  • Difficult to use compared to other types of smartwatches
  • Perfect for people with high demands of data recording, such as outdoor activities enthusiasts, athletes, etc.

Cellular Smart Watch

Answering an Incoming Call on a Cellular Watch
Answering an Incoming Call on a Cellular Watch

Cellular smartwatches have built-in cellular connectivity to be used independently from smartphones. They can make/receive calls, send/receive texts, and use apps, all without the need for a separate device. Busy professionals or convenience-seeking travelers will find these cellular smart watches useful, as they provide an easy way to stay connected even when away from their phones.

Quick Recaps:

  • Calls, texts, apps, and other stand-alone use without a connected smartphone
  • More convenience and freedom, but more expensive
  • Limited battery life, not as durable as other types of smartwatches
  • Perfect for professionals, travelers, office workers, etc.

Voice Assistant Smart Watch

TOZO Smart Watch with Built-in Alexa
TOZO Smart Watch with Built-in Alexa

Voice assistant smartwatches usually feature a voice assistant, such as Siri or Google Assistant. Whether making a call, setting a reminder, or asking for information, they can be easily controlled with simple voice commands. TOZO‘s Alexa built-in smartwatches allow wearers to search the web, control music playback, and more just by voice. They are the perfect smartwatches for anyone looking to stay connected and manage their daily tasks both efficiently and hands-free.

Quick Recaps:

  • Hands-free control of the smartwatch via voice commands
  • Making calls, setting reminders, or asking for information
  • Potential for inaccurate voice recognition and insecure privacy
  • Perfect for busy professionals, tech-savvy individuals, etc.

Medical Alert Smart Watch

Withings ScanWatch Features ECG Measurement
Withings ScanWatch Features ECG Measurement

Medical alert smartwatches are designed to monitor health parameters. They can help monitor vital signs, track medication adherence, and provide emergency alerts. These medical-purpose smartwatches are equipped with advanced medical-grade sensors. Taking Withings ScanWatch as an example, it is FDA-cleared for its oximetry and ECG features. As a result, they can monitor patient health and provide medical-grade data, making them ideal for use in hospitals, clinics, and other healthcare settings.

Quick Recaps:

  • Vital signs monitoring, medication adherence tracking, and emergency alerting
  • Built-in ECG sensor and other medical-grade sensors
  • More expensive and not as sleek or stylish as other types of smartwatches
  • Perfect for people with medical conditions to keep track of important health information


Each type of smartwatch has its sparks and limitations. Therefore, before deciding which kind of smartwatch is right for your e-commerce business, it is vital to research your target market first and then make a list of your requirements for a smartwatch design. 

If you need help with the idea or feasibility of customizing your smartwatch, you can fill out the form at the end of this article for more smart watch customization solutions. Plus, you can book a meeting below for more OEM smartwatch ideas.

Discover Smart Watches from Starmax

Start Business with us

Contact Sales Team
  • Please use the form to let us know details about what you need.
  • We will reply in 1 day.
  • After filling out the form, you will be redirected to the catalog download page.
Book a Meeting

Let’s talk directly. Call with our expert sales team to discuss your project. (Meetings take place in English)