Smart wearable devices are the most fashionable consumer electronics products today. The most common forms include wireless Bluetooth earbuds and smartwatches. With the expansion of technology and market, smart watches now include many new features like fitness tracking, GPS positioning, and advanced health tracking. They are used in both personal and healthcare settings.
India’s Growing Smartwatch Market
Smartwatches are no longer modern gadgets for checking the time. Instead, they become essential for tracking fitness and monitoring health indicators. Smartwatches are growing in popularity because of their convenience, allowing users to stay on top of their daily activity data and keep in touch with others. With advanced features like activity trackers and heart rate monitors, these modern devices make it easier to manage your health and daily activities.
In India, smart watches have become the most popular smart wearable device after TWS earphones. It even helps India become the world’s largest smartwatch market by the third quarter of 2022. This growth came from strong consumer demand, affordable prices, and better product features.
The market grew because of high consumer demand, low prices, and more advanced features. For sourcing companies, retailers, and bulk buyers, India is now a good place to buy smartwatches in large quantities.
India Smartwatch Market Insights 2025
However, in 2024, the market experienced a significant decline. According to Counterpoint Research, smartwatch shipments in India dropped by 30% year-over-year in 2024, marking the first major decrease after years of growth. This downturn was due to market saturation and an influx of low-cost, similar products, leading to fewer consumers upgrading their devices.
Despite the overall decline, certain segments showed growth. The premium smartwatch segment grew by 147% year-over-year, driven by experienced users seeking advanced features. Additionally, the kids’ smartwatch segment expanded 5.5 times compared to the previous year.
Looking ahead to 2025, the market is expected to stabilize. IDC forecasts a modest recovery, with smartwatch shipments in India anticipated to grow by 0.9% as consumers begin to upgrade their older devices. Growth is expected to be driven by a shift in consumer preference towards advanced smartwatches that offer better health tracking and more efficient sensors.
For sourcing companies, retailers, and bulk buyers, India remains a significant market for smartwatches. While the market faced challenges in 2024, the growth in premium and specialized segments indicates potential opportunities for targeted offerings. Focusing on higher-quality, feature-rich smartwatches can meet the evolving demands of Indian consumers.
Top 8 Smartwatch Manufacturers and Suppliers in India
Smartwatches continue to grow in popularity in India. Many local manufacturers and suppliers are introducing new models with better features. Below is a list of some of the leading smartwatch brands and suppliers in India. This list is not ranked in any specific order.
Fire-Boltt
Fire-Boltt‘s (Boltt Games Pvt. Ltd.) major product lines include Bluetooth earphones, headphones, true wireless earbuds, Bluetooth speakers, smart wearables devices, lifestyle shoes, and software.
The famous “Ninja Series” smartwatches from Fire-Boltt are chic combinations of sharp looks and innovative technology. Its handy features include an HD display, Bluetooth calling, health & fitness mode, water resistance, and more.
Fire-Boltt is now India’s fastest-growing smartwatch brand, has received many prestigious awards, and is also the Winner of the Naya Bharat SME Award 2021. In addition, it showcased its products at significant tech events such as TechCrunch and CES and won many related awards. It has also been featured in top global media and news publications.
Fire-Boltt introduces an innovative multifunctional ecosystem, including gaming, entertainment, fitness, and rewards. This revolutionary APP named Boltt Play rewards its community with coins for playing games, watching videos, listening to music, and taking steps. Users can also connect Boltt Audio Devices with the APP to earn double rewards. Users can use all of these accumulated coins to exchange for prizes.
Xiaomi
Founded in 2010, Xiaomi focuses on developing innovative smart hardware and electronic products, such as smartphones, electric vehicles, internet TVs, and home appliances.
The Xiaomi Smart Band 7 Pro launched this year has built-in GNSS. It can be independently positioned and tracked without the mobile phone and supports Beidou, GPS, GLONASS, Galileo, and QZSS systems. In addition, Xiaomi Smart Band 7 Pro also supports all-day heart rate and blood oxygen saturation monitoring, 5ATM waterproof, and access to the Alexa voice assistant.
Xiaomi is user-centric and aspires to become a mobile Internet company that continues to exceed expectations through software, hardware, and services innovation. Furthermore, it has created a mobile phone operating system using the Internet model development, and Mi Fans participate in the development and improvement of the model.
Adhering to the belief of “Just for fans”, Xiaomi dares to be the first, constantly tries new ideas, and continuously breaks through the limits. The persistence and belief in innovation and the support of Mi Fans continue to promote the development of Mi products.
Starmax (Shenzhen Starmax Technology Co., Ltd.)
Founded in 2015, Starmax has more than seven years of smartwatch manufacturing experience. They focus on the research and development of smartwatches, sports bracelets, and other sports data monitoring equipment.
Starmax has over 100 smartwatch patents, certifications, and independent intellectual property rights, providing sports data management, health monitoring software development, and software and hardware integration solutions.
Recently Starmax launched a new smartwatch model named Starmax GTS8 and GTR3 AMOLED Smart Watches, featuring a sleek design with a big HD AMOLED screen, ultra-narrow bezel, various strap options, an infinite control rotary crown, and a Pro-exclusive shortcut button. These watches come equipped with more powerful chips and upgraded sensors for enhanced performance on health tracking and all-day sleep monitoring.
Starmax exports its smartwatches to over 50 countries and supports more than 25 million users through its self-developed Runmefit App. All products are manufactured under the ISO9001 quality system. Recognized by BSCI for social responsibility, Starmax is dedicated to providing cost-effective solutions through independent research and development, original creation, and marketing.
It is worth noting that Starmax is also the officially authorized manufacturer of commemorative smartwatches for the 2022 Qatar World Cup. During the 2022 World Cup, tens of thousands of FIFA and tournament staff, volunteers, and partners will wear this commemorative smartwatch.
The GTS4 Smart Watch launched in 2022 also attracted a lot of attention. An upgraded Bluetooth 5.2 protocol and custom speakers provide GTS4 Bluetooth calls with better sound clarity and stable connection. Whether it’s a busy working day or an indulging exercise time, it allows users to keep in touch with the outside world anytime.
boAt
boAt (Imagine Marketing Services Pvt. Ltd.) Established in 2013, boAt mainly engaged in TWS earphones, neck-mounted earphones, headsets, smart watches, smart glasses, and other consumer electronics products. It occupies a large proportion of the smart wearable market in India. As a result, it has become a strong competitor of Xiaomi and Huawei.
BoAt Xtend is one of the most popular smartwatches in boAt’s collection, offering a large 1.69-inch screen with an Alexa voice assistant. In addition, this watch provides comprehensive health tracking, with 24/7 heart rate monitoring and SpO2 readings, sleep analytics, and stress evaluation.
As India’s No.1 earwear brand and the 5th largest intelligent wearable brand worldwide, boAt breaks away from the traditional marketing model. Instead, it collaborates with many Bollywood stars and Indian celebrities in music, dance, sports, and more to promote its products and has achieved good results.
DIZO
DIZO (RealMe Chongqing Mobile Telecommunications Corp. Ltd.) is the first brand of the realme TechLife ecosystem. It is currently partnering with electronics manufacturing services firm Optiemus Electronics Limited to manufacture smartwatches and audio wearables in India.
DZIO unveils the latest addition to their Watch D series – DIZO Watch D Plus, an innovative smartwatch with a crisp 1.85-inch LCD screen and water resistance up to 30 meters. Boasting over 110 sports modes and health monitors, it supports real-time heart rate monitoring, SpO2 measurement, sleep tracking, and menstrual period tracking.
Noise
Founded in 2014, Noise (Nexxbase Marketing Pvt. Ltd.) started by selling smartphone cases. Then, after noticing smartphone accessories would be the next big thing in India, they put a lot of effort into launching India’s first truly wireless earbuds – the Noise SHOTS. Then it kept up with technological developments and launched its line of smartwatches.
Noise ColorFit Pulse Go Buzz Smart Watch is the #2 Bestseller in Smart Watches on Amazon India. Equipped with a 1.69″ large screen display and long battery life, it includes all the essential functions you need, such as advanced Bluetooth call, health suite, changeable watch faces, 100 sports mode, etc.
Noise is committed to delivering industry-leading products and breakthrough innovations to the tech-savvy Indian consumer. Aiming to become a household name, Noise strives to provide Indians with an experience they can be proud of through its range of audio, wearable technology, and connected products.
They’ve been listed as a bestselling brand on Amazon and Flipkart for four years. By Q3 2022, it was marked as India’s No.1 smartwatch brand and No.2 brand of TWS earphones across the country. It also ranked as the No.3 smartwatch brand globally.
Fastrack
Fastrack (Titan Co., Ltd.) Launched in 1998, Fastrack became an independent urban youth brand in 2005. Since then, it has carved out a niche with stylish and affordable watches and sunglasses.
The Fastrack Reflex Vox is the first smartwatch in the Fastrack Reflex series. With Alexa Built-in, it has a 1.69-inch large screen, active stress, sleep monitoring, over 100 watch faces, and many fitness-related functions. It ranks #2 in Activity Trackers on Amazon India.
Fastrack is the foremost youth accessories brand in India. It is sporty and unisex. The brand focuses on its audience, delivering what they want before they know what they want, earning the label ‘Effortlessly Cool’.
Fastrack’s spirit of questioning everything, pushing limits, and constantly innovating is evident in its avant-garde advertising. Fastrack firmly believes that progress is limitless when you are forever young. And this free and easy directly hit the hearts of contemporary young people, and it successfully won the title of the most loved youth fashion brand in India.
Crossbeats
Founded in 2015, Crossbeats (SellBrite Digital Pvt. Ltd.) is a consumer technology company dedicated to providing intelligent technology products to the new youth in India, enabling people to have a better experience in life. With the mission of “Evolution at every step”, Crossbeats continues to push the boundaries of science, art, engineering, and technology.
The Crossbeats Orbit is one of its best-selling smartwatches. It has a 1.3-inch IPS high-definition screen and supports Bluetooth calls and message notifications. In addition, it has a heart rate tracker, blood pressure monitor, SpO2 level check, female health tracking, and sleep monitor, supporting 24-hour health monitoring.
Every Crossbeats product is designed with “Live, Love, Listen, and Enjoy Infinite Possibilities”. Its smartwatches are no exception, quickly becoming one of the locals’ favorite brands.
Crossbeats actively works with athletes and the tech community to create awareness about how wireless devices can enhance lifestyles. Now, it is trusted by more than 200,000 customers around the world.
Conclusion
Smartwatches are increasingly used to assist you in your daily life, monitor your health, and track your physical activity. The addition of Bluetooth call technology allows users to keep “connected” at any time. The continuous development of intelligent watch technology will push it to penetrate more fields and bring massive digital changes to people’s lives.
If you want to buy smartwatches in bulk, customize a product, looking for a supplier, or want to know more about the production and design of smart watches, contact Starmax sales team today. We can provide you with one-stop OEM/ODM customized services including logo engraving, professional SDK support, branding design and fast delivery solutions.
We are here to support your smartwatch business needs.
